Something is happening with the FIFA 21 licences. Once the undisputed king of licensing, EA Sports are finding it harder to keep that stature these days. Exclusive deals with the Milan giants - Internazionale and AC Milan, were announced, but at the same time, EA have lost one of the Italian capital teams - AS Roma.
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EA Sports Sign FIFA 21 Exclusivity Deal with Inter and Milan
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Last year revealed some cracks in the EA Sports licensing fortress. After years of pretty much undisputed dominance on the license market, the US publisher lost the rights to the most successful Italian club Juventus, who were known in FIFA 20 as Piemonte Calcio. Crest, logo, sponsors - all made up.
- READ MORE: FIFA 21 Gameplay Trailer Coming Today
Perhaps frightful of losing more ground in Italy, EA stepped up to sign exclusive deals with the Milan giants. Inter and AC Milan will feature with their original branding only in FIFA this year. So we want have any of that Intemonce and Milamonte Calcio crap. At least in Milan we won't.
Nick Wlodyka, vice-president and general manager at EA Sports said to Goal.com:
'Authenticity is incredibly important to our fans. Inter and Milan are two of the top three clubs in Serie A. We are making sure that we can represent them fully, authentically and now exclusively in our game'.
That's cool and all, but things aren't as rosy outside the city of Milan. Another traditional club with passionate following has been lost.
FIFA 21 Will Do Without AS Roma
After losing Juventus last year, EA Sports will have to say goodbye to the official licensing of another major Italian club. AS Roma have not given permission to the FIFA publisher to use their licensed product - badge, stadium, kits, etc. for the new release of the game. Just like Juve turned into Piemonte Calcio for FIFA 20, Roma will be called FC Roma in FIFA 21, and Stadio Olimpico will be dubbed Stadion Olympik. A lot less subtle than Piemonte Calcio.
Players and their likeness is still very much available to EA to work with, so at least they got that going for them.
In the past, licensing deals were usually done on league basis - you get the entire Serie A roster, not pieces of it. As we develop capitalism further, we might as well get to a point where publishers will have to negotiate separately with each player, which would be quite hilarious actually. At least for now, we're still on club level and Piemonte Calcio/FC Roma is as far as it goes, but Kelvin De Briane doesn't feel too far fetched in a few years time.
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Serie A club Roma have announced an exclusive deal with Konami, makers of the football video game series Pro Evolution Soccer - meaning they will not feature in the upcoming release for the main rival franchise, FIFA 21.
Roma's name, crest and kits will be exclusive to PES 2021, which is scheduled to launch on September 15. Their home stadium, Stadio Olimpico, will also only appear in the Japanese-made game.
The deal, which was described by Roma in a statement on their website as a 'long term, exclusive partnership', means supporters of the Giallorossi will have only one upcoming video game option should they want full access to their favourite team.
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'We are delighted to welcome Konami, a world-leading company in the design and development of video games and esports, to our family,' said Roma's commercial director, Giorgio Brambilla.
“Thanks to this agreement we will be able to implement the volume of interactive experiences and the involvement of the new innovations of the Giallorossi fans all over the world.
'We are already working hard with the new partner to set the activities for the coming months and to support the launch of PES 2021.
'Within the club, we are sure that Konami will be the perfect strategic partner for the development of the activities that will involve the AS Roma eSports team, which is increasingly aimed at a public who loves football video games.'
Signing Roma exclusively is a boost for Konami, after FIFA creators EA Sports announced an exclusive partnership with two other major Serie A clubs, AC Milan and Inter, for their upcoming video game earlier this month.
The multi-year partnership, beginning with the release of FIFA 21 in October, will see the Italian giants feature exclusively in that franchise – meaning the game will boast full access to the Rossoneri and Nerazzurri players, kits, training grounds and stadia.
Nick Wlodyka, vice president and general manager of EA Sports told Goal: 'You look at Serie A, and Milan and Inter obviously are two of the top three clubs in that particular league. We’re making sure that we're able to represent them fully, authentically, and now exclusively.
'They’re very storied clubs, with all sorts of incredible history behind them and alternately, that's a fantastic partnership for us.
Fifa 21 Roma Kit Free
“We look at all the pieces that are important. We make sure you have the right stadium, the kits, the crest, and we make sure that we capture the atmosphere in those stadiums appropriately.”